When it comes to sneakers, there are a few key terms that you need to know to make an informed purchase. Deadstock, or DS for short, is one of those terms. But what does DS mean in shoes? And more importantly, what does it mean for your sneaker game?
What Does DS (or Deadstock) Mean In Shoes?
The definition has evolved over time. Deadstock or “DS” originally referred to shoes that were unsold but no longer in production. Basically like the leftovers from a production run that never got sold (since they were never worn, of course they would still be in great condition, but were no longer part of the latest seasonal merchandise lineup for the shoe manufacturers or retailers).
Over time, in the sneaker world the word deadstock or dead stock has evolved and now refers to any shoes that are in original condition. Basically, never worn, still in the original box. Just being in good shape without significant wear is not enough, dead stock needs to be in just like new condition. Sneaker enthusiasts who are aiming to collect the most exclusive sneakers will scour stores and secondary market sellers all around the world to find dead stock inventory of a particular sneaker in the shoe size they need.
As sneaker culture continues to evolve, inaccessible footwear with limited production and supply is being hyped and sold by resellers to the fullest extent possible.
When the eBay revolution began, the term “DS” (or “deadstock”) was broadened. No matter how old or new the shoes are, they are considered new.
It’s possible that the Air Jordan 1 Mid SE sneakers first appeared in 1985 or 2001. As long as it hasn’t been worn, DS or deadstock can still be sold.
It’s a lot less difficult now. There is a double meaning to the term “deadstock” and “fresh” when it comes to sneakers or shoes. It is no longer DS if they were already worn or tried on.
Other Sneaker Terms
You’ve probably heard of the term “Very Near Deadstock,” or VNDS for short. Abbreviations such as PADS are among the most frequently used ones (Pass as Deadstock). It’s not uncommon for people to cite the “cute” or “funny” justification of worn-out Converse sneakers. In this case, they go by the moniker VVVVVNDS.
In the realm of sneakers, the phrase “worn” is frequently used to describe sneakers that no longer appear new but aren’t outdated.
DS, on the other hand, has been renamed by several shoe fans. In the realm of shoes, DS or deadstock refers to original models, as far as they’re concerned. These shoes are so rare that no shoe business will ever make another pair, they should be in their original packaging and have never been worn.
Customers place a high value on the original manufacturer’s warranty when purchasing secondhand footwear. This isn’t a problem because they’re all sold out in retail locations.
If you’re looking at used shoes on eBay, you may give them a rating anywhere from 1 to 10. Single-rating shoes are likely to have been used extensively. As a bonus, concerts with criterion 1 are often offered at a discount. Contrarily, sneakers in condition 10 are brand new and remain in their original packaging; as a result, they are extremely expensive.
How Much Does A Deadstock Sneaker Cost?
Nike Air VaporMax ‘The Ten’ sneakers by Off-White and Nike illustrate this. Deadstock sneakers on Goat range in price from $900 to $1,500. If you’re looking for a used pair of sneakers, you should expect to pay anywhere from $700 to $1,000. Overpriced sneakers are worn out. The greater the number of ds conditions in a pair, the more valuable they are.
In addition, there are two types of deadstock. The first type of shoes is those that have never been used and are still in their original packaging, like new ones. An additional pair of shoes has been removed from its packaging, placed on for a photo, and then put back in.
Having two varieties is a waste of time because once the shoe has been worn, it will lose its deadstock form. A wrinkled heel can be expected when one’s feet are inserted into the shoe.
To describe a product as “deadstock” is a common practice by trustworthy vendors. Second, even though the shoes have been used, they are still brand new and unworn.
What does DS stand for in the context of shoes? As you’ve read this, DS stands for “dead stock” in the footwear industry. New shoes for sale are referred to as “refreshed”.
How To Know If Your Shoes Is A DS?
It’s a shame because there isn’t a conventional way to tell if a resale shop has sold a lot of sneakers that have been used. The simple truth is that if you purchase your sneakers from somewhere else, such as an online or brick-and-mortar retailer, you run the chance of them not being deadstock. Because you never know what you’ll get when you buy something online, you’re taking a risk.
However, you can utilize the following cues and signals to figure it out:
- The sole is the most obvious place to start. Look at the bottom of the sole to see whether there are any evident signs of dirt or missing stars.
- Toe and sole scuffs and cuts can also be found by inspecting the pair.
- You can tell if the laces have been loosened by looking at them.
- The final step is to verify the insoles for any missing letters or icons on the shoe print.
What’s The Big Deal About Deadstock?
Deadstock sneakers have been a significant component of the sneaker community in recent years. Reselling is now a bigger industry than ever before, regardless of what people think about it. The success of sites like KLEKT, StockX, eBay, Laced, and many more is attracting more and more customers. You can find great deals on deadstock sneakers because so many people don’t want to buy old or even tried-on sneakers.
To get a pair of deadstock sneakers, you’ll have to pay a premium because you’ll get them in perfect condition, just like they’d arrive at a retail store. To maximize their profits, many resellers prefer to leave their products intact in the box until they are ready to resale them. Many people, especially those who are new to the shoe scene, like this service.
Deadstock sneakers from the ’80s and ’90s are in high demand, and many collectors have amassed sizable collections. Although deadstock shoes from decades ago are unlikely to be worn even if brand new, the soles are just not made to survive that long and will crumble after several years. This is something to keep in mind when purchasing older pairs.
Where Can You Purchase Deadstock Sneakers?
You can only buy deadstock sneakers from a shop. If you’ve exhausted the usual suspects and can’t find any, try private dealers or reliable reselling sites. Private sellers offer lower prices but are riskier; resale platforms are more expensive but reputable and give a retail-like experience.
Do your research before buying a deadstock pair on the secondary market. Asking for advice from fellow sneakerheads isn’t as awful as buying fakes or going broke.
Final Thought on DS in the Sneaker Game
The term “deadstock” is essential in the sneaker industry. If you’re looking to buy or sell a brand new pair of shoes, it’s important to remember that they should be in their original packaging and unworn. Beware of pricey, worn-out footwear. When in doubt, ask the seller for more pictures or information about the condition of the shoes. Happy shopping!
